Transform into a customer first, data-driven retailer
Few industries have seen as much disruption as retail. Today, customers expect quick delivery, personalized digital experiences, and instant gratification. Meeting these customer expectations requires immediate insights into consumer behavior and business-critical data. For retailers, this means managing an ever-growing number of data sources while processing point of sale (POS) information quickly and effectively.
The Cloud solutions of SAP Unified Data and Analytics make this possible. They cover the entire data journey, helping you transform all the data you have into the answers you need. These tools, which are the database and data management cornerstones of SAP Business Technology Platform, give your data purpose.
- SAP HANA Cloud is a powerful cloud-native database as a service.
- SAP Data Warehouse Cloud is an out-of-the-box enterprise-ready data warehousing solution.
- SAP Data Intelligence Cloud connects, orchestrates, and transforms disjointed data assets.
- SAP Analytics Cloud is a single cloud solution for business intelligence, planning and predictive.
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Unite Your Complex Data Landscape
Retailers face complex and unintegrated data landscapes, with data typically spread over four critical solutions with different back-end technologies:
- Customer experience data and webshop data in SAP C/4HANA
- Merchandise management and finance in SAP S/4HANA
- POS data in SAP CAR
- And historical data in SAP BW/4HANA
All of this is in addition to any non-SAP data sources and flat files. This makes it challenging to find relevant data in time to make quick decisions.
SAP Unified Data and Analytics unites all these data sources into one central access layer with seamlessly integrated analysis and reporting. Virtualization also enables data to be accessed remotely without copying or moving it. United end-to-end data allows your organization to tap into enterprise-wide insights and experience a full range of analytics and planning capabilities. SAP Unified Data and Analytics will help management and your customer experience team make better holistic and strategic decisions.
Ensure Data Quality to Unlock Insights into Past Performance
A comparative analysis of past performance can provide an edge over your competition. However, if you can’t ensure the quality of your data, comparative analytics suffers. SAP Unified Data and Analytics can extract, replicate, or virtualize data from different sources to create one robust, high performing data layer with complex data models that span multiple sources. With this data layer feeding directly into streamlined analytics, modeling no longer has to be done in the backend system with a live connection or in your analytics tool with an import connection. All your models sit in one unified data layer. Retailers can compare year-to-date values (YTD) by last-year-to-date values (LYTD) to get a condensed and comparative overview of their business.
Report on POS Data and Track Your KPIs in Real-time
POS data is critical in understanding consumer behavior, especially when connected in real-time to KPIs that provide insights into performance. With SAP Unified Data and Analytics, retailers can analyze POS data in real-time. With real-time insights, you can understand different regions, store locations, and merchandise categories.
Interactive visualizations enable retail to analyze and compare KPIs like sales amount, sales quantity, number of transactions, or average basket value between last year and this year over the month. Breakdown TOP and FLOP performing stores and products over any period, even down to the hour, to get a deeper understanding of consumer behavior. Employees can effectively run the store with real-time insights into all business areas, provided through role-based dashboards. Retailers can achieve greater efficiencies in merchandise and inventory management as well as in one-to-one customer engagement.
Implementing Supply Chain Management
Retailers need to anticipate demand and get the right products to the right stores at the right time. They need the ability to fulfill demand from anywhere optimally. With your data centralized in SAP Unified Data and Analytics, retailers can leverage advanced business intelligence, planning, and forecasting capabilities to monitor their business-critical data. Analytical overviews provide actual sales and system forecasts along with the out-of-stock rate for product locations and analyze the reasons for customer returns and rejections.