SAP’s Global Marketing department runs digital campaigns in regions around the world. One of the campaigns they’re driving is Paid Search. To improve the performance and lower spending, the team works to optimize SAP landing pages for search keywords.
To get all the information in a user-friendly and visual dashboard, SAP partnered with Adverity, an expert in data-driven marketing. Adverity used their app to blend live data sources and historical data before connecting to SAP Data Warehouse Cloud and creating a dashboard in SAP Analytics Cloud.
The new reporting dashboard allows SAP marketers to easily identify landing pages that perform below benchmark and keywords that need to be better integrated into these landing pages. In the first two months of the project, SAP experienced: