Over the past few years, the San Jose Sharks’ data journey has been an ongoing evolution. To scale the use of data and analytics across the organization, the Sharks needed to create a self-serve model, which enabled users to easily access the data they need to make decisions based on accurate and real-time information. The organization possessed a robust reporting system covering multiple areas of the business, but the 360-degree view of the customer was missing.
The Sharks organization set out to understand how marketing and communications efforts correlated to fan engagement, ticket sales, and season ticket renewals. To achieve this, they adopted the SAP Data Warehouse Cloud solution to unite data from two critical business areas – sales and marketing. Along with the SAP Analytics Cloud solution, SAP Data Warehouse Cloud provides 360-degree reporting on marketing efforts. Both solutions power SAP Business Technology Platform (SAP BTP), which seamlessly integrates technologies to solve your business challenges and create innovative outcomes.