Become a Consumer Outcomes Industry
In the current age of the digital consumer, quality, price, and value are no longer the only differentiators that matter. More than ever, the consumer products industry must embrace the shift to the “customer outcomes” revolution—where experiences are the key drivers for your business’ success. SAP Analytics Cloud provides organizations with the right tools to break down siloes, proactively adapt to consumers’ changing needs, and uncover the real value behind your data for smarter decision-making.
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Key Challenges for Consumer Products
Inability to proactively forecast demand
Having the ability to accurately match supply with demand is crucial for consumer products companies. Without access to a wide range of manufacturing and supply chain data, companies can’t forecast demand, making it impossible to retrieve meaningful insights.
With SAP Analytics Cloud, consumer products companies can create open, agile, and collaborative cross-channel supply and demand networks that support both traditional and direct-to-consumer business models. By providing real-time information and cross-network transparency, SAP Analytics Cloud transforms supply chain and manufacturing capacity planning by enabling just-in-time availability while streamlining inventory and safety stock.
Limited visibility to end-to-end supply chain
There are broader factors that impact forecasting. The cost of raw materials – such as crops, ore, wood, and fuel – can vary based on many factors, such as the weather, scarcity, worldwide demand, and global crises. Industry leaders need the right tools to predict these scenarios in order to make the right buying and operational decisions. This is even more difficult when this data is spread across disparate systems.
Gain a 360-degree view of your consumer products landscape with SAP Analytics Cloud’s advanced connectivity capabilities. With integrated connectivity, you can bring together your industry data from multiple data sources into a single source of truth. Once your data is consolidated, you can leverage SAP Analytics Cloud’s powerful predictive features to simulate future outcomes based on changing operational and environmental data.
Difficulty gaining a 360-degree view of consumers
The IoT and intelligence that is being built into products combined with social media and other external data sources provide sales and marketing leaders with the opportunity to create meaningful, direct relationships. To achieve this, leaders need to be able to consolidate their data and extract meaningful insights from their information.
SAP Analytics Cloud helps consumer products companies bring together information from a wide range of sources – including IoT connected products, transactional data, unstructured sources, social media, and geospatial information into a single platform. Tap into enterprise-wide insights to gain a 360-degree picture of your consumers’ preferences, sentiments, and behavior—helping your teams uncover opportunities and make better decisions.