Unlock Holistic Customer Insights with Enterprise Analytics
Uncover immediate customer insights to deliver hyper-personalized experiences with enterprise analytics. SAP Analytics Cloud empowers Sales, Service, Marketing, and Digital Commerce professionals to make better decisions with advanced analysis tools at their fingertips. When integrated with your SAP CX solutions, every interaction, touchpoint, and experience is insight-driven to transform your organization into an intelligent enterprise.
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Key Challenges for Customer Experience Teams
Limited visibility into enterprise-wide data to gain a holistic view of your customer
Companies aspire to use data efficiently but often can’t if they’re using standalone marketing, sales, and service solutions that aren’t connected to one another. Disparate systems mean data silos, and that has an impact on efficiency, sales, and morale across the entire business. Sales and customer service requires a holistic approach to ensure representatives feel empowered.
SAP Analytics Cloud is an end-to-end cloud solution that provides a complete picture of your business and customers. The enterprise analytics solution seamlessly connects to a wide range of data systems—whether SAP, including SAP Marketing Cloud, SAP Sales Cloud, and SAP Commerce Cloud, or third-party solutions. This allows you to tap into enterprise-wide insights, providing you with a unified view of how your business is performing.
Limited access to real-time insights to deliver a truly personalized customer experience
Today, it’s essential for brands to differentiate themselves by delivering a personalized customer experience. Companies can enhance this experience by analyzing all touchpoints to exceed customer expectations.
With SAP Analytics Cloud, you can unlock real-time customer insights to deliver a hyper-personalized experience that supports wherever your customer is in their journey. Augmented analytics equip your users with the right tools to better anticipate customer interests, discover new opportunities, respond to new challenges with agility, and make confident business decisions.
Inability to predict and prevent customer churn to improve retention
Understanding why your customers may leave is the first step to retaining them. Predictive analytics is the key to detecting and uncovering what factors are impacting customer churn.
SAP Analytics Cloud’s powerful predictive capabilities enable the organizational agility that businesses need to confidently make decisions, proactively solve problems, and plan for success. By leveraging predictive technology, you can easily identify the factors that lead to customer churn, allowing you to strategically make the right decisions to improve customer retention.